![]() “We expect about 70% of sales online and 30% in stores so that amount going through the shops should take the pressure off,” he said. Williams said that despite a shortage of drivers across the industry the company was confident of being able to meet demand for home deliveries as they expected more sales in stores. The department store plans to have 17% more offers than last year when stores were closed and a special “crisis group” will meet every day up to Christmas to head off problems with deliveries or stock supply. ![]() ![]() He said sales were already ramping up by 40% week on week as shoppers prepared for Christmas. Jon Williams, the trading operations director at John Lewis, said the retailer was expecting a return to 2019 levels. Of the 317 retailers IMRG monitors about a quarter had launched their Black Friday promotions by Friday, a similar number to last year. Amazon, for example, started its sale nearly a fortnight ago, Currys launched deals for its loyalty card holders on 5 November and John Lewis launched its first 900 offers on Friday. In the battle for shoppers rival stores have engaged in one-upmanship by launching deals well before Black Friday. “They will be very high still, it’s just that those volumes are rationalising a bit following astronomical growth in 2020,” he added. Mulcahy said retailers were still upbeat, and for those with good stock holdings Black Friday would be a “banger”. This would be the first time less money was spent online on Black Friday than the year before in the UK since the event was first imported from the US a decade ago.Ĭoncerns about online players’ ability to deliver goods and shortages of some ppular products, such as computers and gaming consoles, may also dampen spending. However, Andy Mulcahy, the strategy and insight director at the online retail trade body IMRG, thinks web sales for November, and Black Friday itself, could be down as much as 10% now shoppers have the option to go in to stores. To learn more about how and for what purposes Amazon uses personal information (such as Amazon Store order history), please visit our Privacy Notice.Black Friday online spending is expected to rise by a fifth compared with last year. You can change your choices at any time by visiting Cookie Preferences, as described in the Cookie Notice. ![]() Click ‘Customise Cookies’ to decline these cookies, make more detailed choices, or learn more. Third parties use cookies for their purposes of displaying and measuring personalised ads, generating audience insights, and developing and improving products. This includes using first- and third-party cookies, which store or access standard device information such as a unique identifier. If you agree, we’ll also use cookies to complement your shopping experience across the Amazon stores as described in our Cookie Notice. We also use these cookies to understand how customers use our services (for example, by measuring site visits) so we can make improvements. We use cookies and similar tools that are necessary to enable you to make purchases, to enhance your shopping experiences and to provide our services, as detailed in our Cookie Notice. ![]()
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